“A human being is part of the whole called by us universe, a part limited in time and space. We experience ourselves, our thoughts and feelings as something separate from the rest. A kind of optical delusion of consciousness. This delusion is a kind of prison for us,
Our task must be to free ourselves from the prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.”
Albert Einstein
Since the beginning marketers have been creating media to communicate their marketing messages to consumers. Overtime as mass media expanded, so to, did the proficiency of marketing messages.
Every day, billboards, newspapers, magazines, television and the internet overwhelm consumers with flashing neon slogans and hype.
In our over communicated society, audience are being over powered by media messages from every angle.
Most have learned to tune it out.
In recent years, Marketing executives, have been desperately trying to reconnect with consumers, traditional marketing thought, has compensated by producing increasingly flamboyant advertising, portraying unrealistic, expectations , of life, Most consumers are unable to afford the consumption goals, set out by mass marketing, and have been left in immense debt, and economic chaos.
A new school of thought must be adopted.
A massive change is underway that blends the efficiency of traditional mass Media with the meaningful impact of one to one interactivity.
English