For more than 10 years Be-communications has developed and deployed IDM strategies for our clients, some have garnered Earned Media.
Earned Media cannot be bought. It can ONLY be earned organically when content receives recognition from mainstream media channels
Earned media provides an opportunity to bring your message to a local community or to target an audience where they are already watching, reading or listening.
Earned media provides the ideal opportunity to define who you are, what you offer, and what it is that differentiates you from competitors.
Consistent messaging builds trust and loyalty with potential audience and enables you to showcase your expertise, and highlight your project in the best light possible.
Earned media gives you and opportunity to expand your reach to a variety of audiences.
In addition an earned placement get a second life when it is shared on Social Media. And often reaches an entirely new audience